Before a formula ever reaches shelves, it goes through our Labs community first. Real people, real skin, and honest feedback that actually shapes the final product.
Barrier Repair Serum. Currently with 40 Labs members.
Peptide Eye Treatment. Applications closing soon.
We're not looking for people to post nice things about free products. We're looking for people who will tell us the truth before anyone else sees the formula.
Unreleased formulas and prototypes go to real people, in real routines, before a single unit is manufactured for sale.
Texture, scent, absorption, packaging, irritation, results, and the price you'd actually pay. All of it goes back into the next version.
Nobody is paid or required to post something positive in exchange for a product. We ask for the truth, including when something doesn't work.
Some of our best testers aren't creators at all. Others create content and want to grow with us. Both paths matter, and both start in the same place.
Our largest and most open group. Beauty enthusiasts, skincare obsessives, and estheticians who want early input on what we make next. No following required.
A smaller group selected from active Members who also create content. This tier comes with more product and more opportunity, once you've shown up as a tester first.
Tell us about your skin, your routine, and how you like to give feedback.
We match you to a prototype that fits your skin goals. Each one has a lab code, like LAB 001.
Use the product in your normal routine for a defined testing window, usually two to four weeks.
Structured feedback on texture, absorption, scent, packaging, irritation, results, and expected price.
See how member feedback changes the formula before it ever reaches a shelf.
A rotating lineup of prototypes at different stages. This list changes as products graduate out of Labs and onto the shelf.
Focused on calming and strengthening a compromised moisture barrier.
In TestingBuilt around expression-line softening for the eye and forehead area.
Applications OpenAn overnight formula aimed at smoother, more resilient-looking skin by morning.
Coming to Labs SoonLab codes and lineup are illustrative of how prototypes will be organized and are subject to change as formulas move through development. "Tested by Labs members" describes structured user feedback, not a clinical study.
When a prototype graduates out of Labs, we plan to show our own community what its feedback actually changed, not just a launch announcement. Here's roughly what that could look like once a testing round wraps.
Be Part of the Next RoundOnce we have real testing rounds completed, this space will show the actual numbers behind each launch.
"We don't pay people to tell us our products are good. We give people products early and ask them to tell us how to make them better."
Ever Better Skincare LabsNo. Labs Membership is open to anyone who genuinely cares about skincare, including people with no public following at all.
Labs Membership is free to apply for. Some prototypes are provided at no cost, others at a reduced testing rate, always noted upfront.
Yes, and we want you to. Honest negative feedback is more valuable to us than a positive review we didn't earn.